The Marketing Quotient™ (MQ) is a simple, yet informative self-assessment that can help you evaluate and improve your understanding of marketing principles.
Each MQ consists of 10 true/false questions. Select an MQ and after you've answered all the questions, simply enter "submit." You'll receive your MQ score, analysis and the correct answers. Let us know what you think and what other subjects you'd like to learn about.
The INFORMA Group offers a variety of other assessments, diagnostic tools and measurement methods to help you plan and implement marketing programs.