INFORMA Group | Branding 01

		True	False
1.	Being the best known or first in a category is a strong positioning strategy for success.

2.	No matter how good your market research is, you can’t predict the future.

3.	The best product or service in a market will eventually succeed against inferior products or services.

4.	Promoting your strength or expertise in a broad range of services provides a competitive advantage against small contenders.

5.	Two brands often evolve to dominate a category. There is rarely room for three top contenders.

6.	When you see that a new technology or major change is occurring in your market, it’s best to follow the trend rather than oppose it.

7.	A new entrant to a market should not choose the same key words to describe their product or service. They should always appear to be different.

8.	Once you have a strong brand or reputation, it’s a good idea to extend that brand into other products or markets.

9.	To admit vulnerability or a position of weakness is often an effective way to position your product or service against a strong competitor.

10.	First-mover advantage (being first to market with a product or service) is one of the best ways to succeed in a new business or market.

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