| Communicating Value,
Achieving Outcomes
The INFORMA Group addresses
the relationship between marketing activities
and business performance, helping companies
to achieve measurable outcomes such as:
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|
Reducing the
cost of business acquisition; |
| •
|
Increasing the perceived
value of products and services; |
| •
|
Producing more profit
with less marketing expense; |
| •
|
Increasing profitability;
and |
| •
|
Increasing market share
and wallet share. |
As competitive pressure increases
and customers become more demanding in all
industries, companies face two challenges:
defining and communicating distinctive value
and measuring marketing success. The founders,
senior strategists, creative designers and
marketing associates of the INFORMA Group
help companies achieve profitable growth
by increasing the perceived value of the
company’s products or services through
a carefully constructed and clearly communicated
marketing message. In addition, an outcome
based marketing approach is used to lower
the cost of acquiring new customers and
to document the results of all marketing
initiatives.
Why
should I call the INFORMA Group?
INFORMA has a simple way that
you can find out what you need to do and
how much you need to spend to grow a more
profitable business. INFORMA can also help
you get the job done, implementing and measuring
success every step of the way.
Why
is the INFORMA Group different from other
marketing firms?
We’re different from
other firms because:
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|
We take responsibility
for delivering outcomes. Our income
depends on it. |
| •
|
We work with your people
to help develop a
pro-active marketing and sales culture
that leverages your existing assets |
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