INFORMA Solutions Suite

INFORMA offers eight solution suites consisting of tools and methods based upon Outcome-Based Marketing principles. The tools and methods are tailored to solve a particular set of marketing problems and can be used independently or together. Using these tools, INFORMA’s senior associates serve as business architects to create blueprints for marketing success that are used to build effective initiatives that impact profitability.

ENABLE It!
The ENABLE solution suite is the core process we use to help companies create a basic set of positioning strategies and communications tools for effective marketing initiatives. The components of the ENABLE suite are:
ENvisioning, Assessment, Blueprinting, Launch and Evaluation.

Assess It!
INFORMA’s Assessment Suite provides a full set of assessment tools and methods to create a deeper understanding of demand factors, user experience, client/customer satisfaction, prospect need, and competitive influences.

MAP It!
INFORMA’s Marketing Action Planning (MAP™) Suite defines outcomes, a visual map of your marketing opportunities and the tactics to achieve them. The visualizations help to define the competitive environment, core selling propositions, target markets, competitive positioning, and the customer acquisition methods that will work best. Tactics identify the specific projects, budgets and schedules for achieving the desired outcomes.

Communicate It!
The Communicate It! Suite defines the critical messages, brand promises and value propositions that create demand, customer loyalty and referral traction. Communicate It! draws on research to develop a comprehensive and effective tactical plan to identify specific target audiences, appropriate messages for each audience, and the ways to reach and influence them.

Develop It!
This Suite is a full product development methodology that helps you develop better products and services in less time, or refine existing products and services to be more appropriate to user and customer needs.

Sell It!
Sell It! Is a complete sales training program based on OBM principles that helps sales people develop more effective face-to-face encounters, including the “pain” points, and develop solutions that help them close sales. In addition, Sell It! incorporates prospecting, appointment setting and seminar marketing methods.

Manage It!
Relationship Management tools found in the Manage It! Suite help you develop a deeper understanding of customers and users and fosters stronger loyalty and lifetime customer value.

Measure It!
Measure It! consists of measurement tools and scorecards to provide the feedback and performance measurement needed to monitor programs and assess outcomes.

Keeping Projects on Track

INFORMA has developed project management systems that provide clients with progress reports and ongoing coordination at all stages of the assignment. For example, our Marketing Monitor™ tracks projects on a number of dimensions including adherence to budget, schedule and milestone achievement. Our ScoreCard™, quantifies results based on metrics defined in the MAP. All projects are led by Senior Marketing Associates all of whom have at least 10 years of experience in Marketing Communications and/or Consulting, and have completed certification training in tools and methods used in the assignment.

In addition to training and certification in the tools and tracking methods, INFORMA documents project success with a benchmark-to-budget system – i.e., every budget item is tied to a specific set of benchmarks or outcomes. In this way, we never lose sight of our goal – measurable results.