The Power of Outcomes-Based
Collaboration
The INFORMA Group has created
a unique collaboration with selected strategic
affiliates who provide award-winning talent and
resources in areas of Web based marketing solutions,
film and video production and high-end creative
design.
The affiliates listed below
work with the INFORMA Group to provide end-to-end
solutions for customers with special needs and
high expectations for results. All of the work
uses Outcome-Based Marketing (OBM) principles
to define, create, implement and deliver marketing
solutions that impact profitability.
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| Creativity Meets Accountability.
Some people say that
creativity and accountability don't mix.
At Droz and Associates, we believe that
clients are entitled to extraordinary creativity,
incisive strategic analysis, and measurable
results for marketing. We've brought strategy,
branding, advertising, public relations
and design together so we can recommend
and execute the best set of solutions possible
for a client's particular needs. And, we
measure performance. Founder Dan Droz refined
many of these methods from 18 years of research
and teaching at Carnegie Mellon University.
Other processes come from experience with
clients and a work environment that fosters
experimentation and learning.
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| Trifocal Media is a film
and video production company whose creative
and management team consists of skilled
veterans of the production world. We have
expertise in many kinds of television, film
and video production; however, our specialty
is high-visibility documentaries, with a
particular emphasis on science, the environment,
and public policy. Our work is most often
seen on PBS and the Discovery Channel.
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| In the face of the rapidly
expanding demand for Web sites that integrate
the most powerful technology with the most
creative elements of design, branding and
e-commerce, a new company was born in 1999.
Adroit Concepts, a full service graphic
design and Web site development firm, isn't
your typical cookie cutter Web site job
shop. Adroit specializes in providing custom
solutions on time and within budget.
Web site design efficiencies and a comprehensive
knowledge of the underlying technology make
this promise a reality.
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