Creativity Meets Accountability.
Some people say that creativity and
accountability don't mix. At Droz and Associates,
we believe that clients are entitled to extraordinary
creativity, incisive strategic analysis, and measurable
results for marketing. We've brought strategy,
branding, advertising, public relations and design
together so we can recommend and execute the best
set of solutions possible for a client's particular
needs. And, we measure performance. Founder Dan
Droz refined many of these methods from 18 years
of research and teaching at Carnegie Mellon University.
Other processes come from experience with clients
and a work environment that fosters experimentation
and learning.
Since our founding, in 1980, we've
focused on professional practices and non-profit
organizations, helping them create brands and
marketing communications that attract clients,
audiences, funding, membership and awareness.
We understand the uniqueness and nuances of these
markets, and believe that our unique approach,
creativity and accountability can create lasting
partnerships with our clients.
We're proud of our successes. We've
won awards, and helped clients achieve surprising
results. But, most of all, we've created an environment
where excellence can flourish and where creating
solutions to our clients' specific marketing issues
is our passion. Depending on the need, we provide
tailored marketing programs that integrate the
following project types:
Consulting
• Strategic
Planning
• Market
Planning
• Branding
and Positioning
• Retreat
Facilitation
• ROI Analysis
• Customer
Segmentation
• Web Site
Planning
• Sales
Training
Public
Relations
• Public
Awareness
• Advocacy
• Event
Planning
• Crisis
Management
• Media
Planning
Creative
Services
• Corporate
Identity
• Naming
and Branding
• Interactive
Design
• Brochures
• Web Site
Design
• User
Research
• Advertising
Campaigns
• Information
Architecture
• Multimedia
Presentations
Assessment
• Client
Satisfaction Surveys
• Market
Research
• Market
Assessment Studies
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