An online retailer of fine men's
neckwear and accessories was experiencing
sluggish sales and poor Web positioning.
Aroit was hired to improve
the Web site design, increase its effectiveness
and to position the company with Web search
engines to improve the company's response
position as a result of searches including
the words tie or ties.
The site was positioned as one
of the top 3 sites within search engines when
the user types in the words tie, or ties.
The Website won Yahoo's Site of the Day award
in the summer of 2000. On average, the site
attracts 5,000 unique visitors per month.
The site supplies Fox Sports with ties for
their best-dressed coach competition entitled
"The Runway to the Fashionable Four."
Adroit liked the site so much they bought
the company!
