| A comprehensive branding
audit and several facilitations were conducted
to assess the needs and direction of CharonECA’s
branding initiatives. Ultimately an "endorsing"
brand was chosen to create added credibility
for the new firm without sacrificing existing
brand equity. This endorsed identity was
developed and executed in the following
forms:
1. new name, logo, and corporate
identity system
2. complete collateral program,
representing market focus and divisional
specialization
3. announcements, press kits,
and editorial coverage
4. advertising
5. web site development
|
