| Droz created a new brand,
incorporating the interactive "i"
and, through the tag line, emphasized that
icarnegie’s value proposition is granting
a university degree-level certification.
Droz developed and executed all aspects
of the brand, including:
1. name, logo, corporate ID
system, and tag line
2. collateral materials
3. advertising and public
relations
4. online product and informational
web site
5. strategy and presentation
for funding rounds
6. sales and marketing skills
training |
