| An endorsed identity was
developed to position WJG as a leading division
of multi-billion dollar parent company,
Armstrong, Inc. In addition, a branded method
of construction planning and supervision
was defined and publicized in trade publications.
Public relations created name recognition
and credibility on a national scale. Initiatives
included:
1. Developing a marketing and
branding strategy
2. Developing a new brand
and logo
3. Creating national editorial
placements
|
